Brand Identity and Strategy
Time: 4 weeks
Roles: Brand Strategist, Graphic Designer
Skills: Client relations, Concept Design, Visual Design
Software: Photoshop, Illustrator, Figma
Creating a media/brand guideline for Red Bull Gaming Sphere, a subsidiary to Red Bull, in order to streamline their visuals and assist in their creation of a uniform social media, whilst still adhering to guidelines of the parent company.
In this project we did a lot of user and competitor research, looking at what strategies they use and how they express themselves visually. Ultimately we created different graphics and guidelines that are easy to understand, so that anyone in the company could pick the book up and follow the instructions to create assets for their social media.
Below you can see some example pages from the final media guidelines.