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Project: WAIL
Brand Identity - Spring 2023

Creating the full visual brand for the start up company WAIL.

Time: 6 weeks

Roles:  Brand Strategist, Graphic Designer, Editor
Skills: Client relations, Project Management, Concept Design, Visual Design
Software: Photoshop, Premiere, Figma, Miro
WAIL is a social event app, adding interaction and social layers on top of physical posters in the real world. Using scanning and matching as an interactive way to engage and begin the journey of going to events.

Task:
To create a new, simple and exciting visual brand for the company in line with their rough, edgy yet elegant values.

Solution:
We focused on nailing the logo and icon, to make sure it was recognizanly them. We started on simplifying their previous logo, keeping the wavey aspect to represent the wavelengths of music and movent of a concert. Then the icon is a simple shape, created from two pieces of golden tape - having it made from tape, we felt really represents the rough and carefree, and with gold making it really pop. The rest of the guidelines where then constructed with dialogues with the owners and user reaserach on their target audience.

Below you can see some of the selected work that ultimately was presented to our client and later incorporated into their operations.

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